Modern buyers are no longer surprised by bright signs and tempting slogans in stores. Their attention must be won. The Vitrina Digital/IT division is engaged in the development and implementation of new technologies in retail formats familiar to customers. Our exclusive products and solutions make it possible to turn retail into a smart POSM sphere, communicate with each customer in a personalized way, study their needs and "proactively" create appropriate offers for them.
CREATION OF SMART DIGITAL DEVICES FOR DESIGN OF RETAIL SPACE
We also implement any interactive mechanics:
- Touch tables
- Information kiosks
- Terminals
- Configurators
- Interactive showcases
- Touch navigation
- Interactive mirror
- Game mechanics
Client task:
- create a digital buying experience at Nissan dealerships
- simplify the interaction between the sales manager and the client
What have we done?
- developed an omnichannel sales model through digital tools
- created a full-fledged adaptive admin system for dealer center employees with the ability to load vehicle stocks and their own special offers
- produced digital racks with a full-fledged car configurator with the ability to transfer the selected model to the seller’s tablet to calculate the cost
- placed this configurator on dealership websites to integrate online and offline experience
The Nissan Digital Ecosystem consists of 2 key tools:
- Smart Tool is a universal system for employees of dealerships that allows you to make a full-fledged commercial offer for any car from the model range individually for each client.
- Digital POSm is a digital rack equipped with a full-fledged 3D car configurator with information about all current promotions and company news.
All this is integrated with each other, which makes it possible to simplify the purchase process and optimize the number of paper documents - everything can be sent by mail!
Watch the videos and see for yourself!
Sending form you accept terms and conditions of personal data processing and accept privacy policy